About

• Automated rules engine with 20+ actions, nested AND/OR conditions, metric-to-metric comparisons, and pre-built strategy bundles • Creative Explorer surfaces top-performing, fatigued, and downtrending ads with smart grouping and one-click replacement • Bulk ad launcher with macro tagging, validation checks, and Google Drive creative import for scaling campaigns fast Bïrch is a performance marketing automation platform that helps ad teams spend less time managing campaigns manually. It supports Meta, Google, Snapchat, and TikTok ads natively, with integrations for attribution tools (AppsFlyer, Adjust, Hyros, Wicked Reports), reporting pipelines (Google Sheets, Slack, Google Analytics), and white-label client reports. Features include post boosting, custom metrics, scheduled daily updates, and a server-side tracking hub for first-party data.

Who it's for

Paid social & search ad automation

Key features